AI Tools Every Small Business Owner Should Know

door | mei 13, 2025 | 0 Reacties

And How to Actually Use Them to Grow Smarter, Not Harder

Whether you’re running a one-woman brand from your kitchen table or leading a team of five, one thing is clear: AI isn’t optional anymore—it’s essential.

But let’s be real: the AI space is noisy.
Every week, there’s a new tool claiming to be the “game-changer.”
So how do you know which ones are actually worth your time?

In this blog, we’re skipping the fluff and breaking down the 10 best AI tools every business owner should be using—along with how they actually help you save time, grow faster, and make more money.


1. ChatGPT (by OpenAI)

What it does: AI writing, brainstorming, workflows, customer service scripting, and more.

This is your all-in-one assistant for content writing, strategy development, email sequences, and even full-blown course or product creation.

How to use it strategically:

  • Write sales emails, ad copy, or landing page text in your tone of voice

  • Brainstorm 30 days of content in one prompt

  • Create client onboarding scripts, DM responses, or lead magnet outlines

💡 Pro tip: Train it on your brand voice by uploading samples of your content.


2. Jasper AI

What it does: Long-form content, blogs, SEO-optimized articles, and brand-specific messaging

Jasper is like ChatGPT with marketing muscle—ideal for creating consistent branded content at scale.

How to use it strategically:

  • Generate optimized blog posts for your niche

  • Create product descriptions that sell

  • Build SEO-driven website content without hiring an agency


3. Manychat

What it does: Automated Instagram + Facebook DM bots and funnels

Manychat lets you turn followers into leads and leads into buyers—on autopilot. Perfect for building DM funnels that qualify leads or deliver freebies instantly.

How to use it strategically:

  • Create a “DM me [keyword]” funnel for your lead magnet

  • Automate follow-ups for live launches or waitlists

  • Book discovery calls directly from your DMs


4. Zapier + AI Integrations

What it does: Automates tasks between your favorite apps—powered by AI

Zapier is the glue that connects tools like Notion, Google Sheets, Gmail, Shopify, and more—with new AI features that can auto-create personalized content or workflows.

How to use it strategically:

  • Auto-send personalized welcome emails when someone fills out a form

  • Update your CRM when someone downloads your freebie

  • Use AI filters to personalize email or message tone based on user input


5. Notion AI

What it does: Smart productivity, idea generation, writing, project management

Think of Notion AI as your business brain—with built-in AI to help you plan launches, write SOPs, and even analyze feedback.

How to use it strategically:

  • Write business plans, SOPs, and launch timelines

  • Summarize meeting notes or course feedback

  • Auto-create checklists or guides for team members


6. Descript

What it does: Edit videos like a document + auto transcribe and repurpose audio/video content

Descript is a dream for creators—it lets you cut, clean, and caption videos just by editing the text transcript.

How to use it strategically:

  • Turn your podcast or webinar into clips for Reels and TikTok

  • Create subtitled videos that look pro (without hiring an editor)

  • Repurpose one video into 10 pieces of content


7. ElevenLabs

What it does: Realistic AI voiceovers in different languages and tones

Want to add voice to your course, Reel, or ad but hate recording yourself? ElevenLabs can generate natural, emotional voiceovers in seconds.

How to use it strategically:

  • Create audio for digital courses or podcasts

  • Add voiceovers to Reels or product explainers

  • Translate your brand into other languages with native-sounding AI voices


8. Klaviyo + AI for Ecommerce

What it does: Email + SMS automation with AI-powered personalization

If you’re running a product-based business, Klaviyo is a no-brainer. Their AI predicts when people will buy, what they’ll buy, and when to send the message.

How to use it strategically:

  • Recover abandoned carts with AI messaging

  • Segment high-value buyers and send VIP offers

  • A/B test email subject lines with AI-generated variants


9. Mixo

What it does: Build full landing pages with copy and design—using one prompt

If you need a landing page or website but don’t want to hire a designer, Mixo can launch one for you in under 30 seconds.

How to use it strategically:

  • Validate a new offer or idea with a quick landing page

  • Launch lead magnets or waitlists without coding

  • Pair with email automation to collect leads instantly


10. Lumen5

What it does: Turn blogs, scripts, or URLs into scroll-stopping video content

Lumen5 uses AI to transform long-form content into video reels, story posts, and YouTube shorts—automatically matching visuals and text to your script.

How to use it strategically:

  • Turn blog posts into short video summaries

  • Repurpose LinkedIn or IG posts into professional explainer clips

  • Increase time-on-page or engagement with visual content


Final Thoughts: Don’t Just Use AI—Leverage It

AI isn’t here to replace your creativity. It’s here to amplify it, scale it, and let you focus on the parts of business that truly need your genius.

If you’re not using at least 3–5 of these tools in your workflow by now, you’re leaving time, income, and impact on the table.


Did this list spark ideas for your business?

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